Tap, tap. This is your brain.
This is your brain on science.
This is your brain after binge-watching Answers With Joe.
The More You Joooooe…(cue shooting star and retro synth jingle).
Look, if that just unlocked a core memory from your Saturday morning cartoon lineup circa the '90s, congratulations — you're one of the real ones.
And if you've ever dropped "The More You Joe" unironically in the comments section of a Joe Scott YouTube video…then this moment was especially made for you.
Please prepare yourself to immediately impulse-shop official Joe Scott merchandise over in the Laugh Smarter store — because you know more and you know Joe.
Whether you're an elder millennial riding the nostalgia train, a proud science nerd who never misses a Joe Scott YouTube episode, or both (hi, welcome), this merch drop is coming at you — and it might be the most inside-inside joke yet.
Why "The More You Joe"?
Yes, it's inspired by those iconic "The More You Know" educational PSAs by NBC, which first debuted in all their shooting-star glory in 1989.
But, really, the ones responsible for this genius-level merch drop are the Joe Scott YouTube fans, as well as Kimmie, who helps with video scheduling and has invariably begged for the shirt in many a weekly meeting. (Pause for applause.)
"'The More You Joe' was a term that a lot of fans started putting in the comments after they watched [my] videos," Joe said. "It's an inside joke that has been going on for like seven to eight years — so this whole thing is really fan-created, which we love."
Designed to Hit You in the Childhood
The rad "The More You Joe" design comes courtesy of artist and animator Mike Roy, who nailed the graphic — and the merch lineup proves it.
The T-shirt radiates with millennial-energy-meets-science-nerd-glory — and will immediately transport you back to eating cereal while watching "Pinky and the Brain" (IYKYK). Of course, the tee's available in all the colors, from pink and baby blue to orange, green, and more.
Then, there are "The More You Joe" mugs for your cup of joe (see what we did there), stickers for your laptop (or whatever), and more — all properly emblazoned with "The More You Joe."
So, whether you're an Answers with Joe newbie or a full-blown groupie, this YouTube merch drop is like nothing you've seen before — and it's obviously a badge of honor for anyone who wants to be in the know.
Fun fact: Roy also recreated the original PSA music for "The More You Joe."
"There's a VCR version that warps the sound, like the tracking's off," Joe said. "When you get a chance to listen to it, it absolutely will trigger nostalgia. It's crazy."
Get Yours Before It Disappears Back Into '90s Nostalgia
The merch drop goes live for Joe Scott Patreon members on Aug. 4 — and for the rest of the mere mortals out there, on Aug. 11. (Don't worry, mere mortals, you'll still be smart by association — or you could just hit the easy button and join the Patreon.)
Worried you'll forget the date? Be in the know by signing up for Joe's newsletter. You'll want to do that, regardless, because it's all the latest "Scott Answers" — inspired science tidbits laced with sarcasm, monthly merch drops that break the internet (like this one), and no spam or nonsense allowed.
This YouTube merch drop only runs through Sept. 22, when it dips back into the time warp of '90s nostalgia never to appear again.
Grab yours before it becomes a collector's item — or before Joe explains entropy and makes you question everything. Whichever comes first.
